Studios Blame Rotten Tomatoes for Disappointing Opening Box Office

Deadline reports that studio insiders blame Rotten Tomatoes for the recent disappointing box office numbers of both Pirates of the Caribbean: Dead Men Tell No Tales and Baywatch. Stating that the movies didn’t make as much money as estimated because of the low ratings given out by RT. They continue to say that they plan on holding off on critic screenings in the future to avoid this problem because these type of movies are meant for the general public.

On a certain level they’re right. Rotten Tomatoes is partly responsible for the lower box office of these movies, but is that a bad thing? Early reviews are meant to help people decide whether they want to watch the movie. If they trust the critics’ opinions and they’re saying that it’s not worth watching then it makes sense to skip the movie. I understand people should want to form their own opinion on movies, but reviews have this same function in other products. If i’m going to buy something I’m going to look at reviews of that product to make sure it’s right for me. The same line of thinking applies here. The way to fix this problem is to make movies that don’t suck. If you do that then you won’t have to worry about critics giving your movie a bad rating, and you might land up making more money than you expect. The idea of not allowing early screenings to avoid the bad reviews is counter productive too. It tells the audience that you have no faith in your product. Your box office will drop regardless.

 

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4 thoughts on “Studios Blame Rotten Tomatoes for Disappointing Opening Box Office

  1. True, but there is a bandwagon effect with some movies. I remember Cutthroat Island got torn apart by critics well before it was ever released and ended up doing dreadfully at the cinema. Having seen that movie many times now and buying the DVD I’ll admit it is a pretty cheesy and silly film but it is fun to watch. Unfortuantely, a lot of people never went to see it because it just became popular to run the film down.
    Still, as you said, thye could just make good movies that people want to see. Amazingly enough, very few people requested a Baywatch movie and most people agree that the Pirates films lost their charm a fair while back so maybe both these films were destined to do poorly regardless of reviews.

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    1. I understand the idea of the bandwagon effect, but I think the accusations of it are overblown. A lot of fans of Batman v Superman claimed people were saying it was a bad movie simply because it was the cool thing to do. No one else’s rating for a movie should matter if you like it. RT can have a movie at 3%, but if I like it then that’s that. I’m just saying that if people look at those ratings and say “well maybe I should pass on the movie” there’s nothing wrong with it. Also, yeah there were definitely other factors for those movies not doing well. More so with Pirates than Baywatch though. Pirates movies have been getting bad reviews since the second one, and being that this is the 5th installment it could be suffering from franchise fatigue.

      Liked by 1 person

  2. So who are these people who rely so heavily on Rotten Tomatoes scores? It’s a flawed system that’s far from perfect. I can’t imagine the site having that kind of influence but then again, I love movies and will see just about anything. Interesting, though!

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    1. I think people tend to look at RT ratings when they’re on the fence about whether they should watch something. There are probably some people who rely on it more than others though. I don’t think people need to use it, but it can be a good tool for consumers that have to be picky about the movies they go see.

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